Strategic and practical support for hospitality, drinks brands, and the businesses that serve them.

Helping operators, brands, and tech providers solve problems, grow sustainably, and make confident decisions — with clarity and structure.

ABOUT US...

Residual Sugar is a consultancy for people building, fixing, or growing hospitality and drinks businesses. Whether you're running a venue, scaling a drinks brand, or building tech for the sector - I help you move forward with clarity, control, and a clear commercial lens.


Hi, I’m Tim, founder of Residual Sugar.
I’ve worked across operations, commercial strategy, and consultancy in hospitality, drinks, and FMCG — from independents to corporates.
I’ve built drinks menus, scaled operations, negotiated leases, rolled out tech systems, and helped teams get a grip on their P&L.I work quickly, ask the right questions, and focus on helping people move forward with clarity. I bring structure you can use, insight that cuts through the noise, and support that’s flexible, practical, honest, and genuinely friendly.I'm looking forward to understanding and supporting your business...

What We Offer:

Ongoing Support

Flexible, practical support on a retained basis - from operational input to commercial direction.

Project Work

Targeted consultancy to help unlock value, fix sticking points, or deliver specific outcomes.
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Insight & Introductions

Support across strategic planning, market positioning, and supplier partnerships.
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Who we work with:

Independent Operators

Tied Pub Tenants

Investors & Multi-Site Teams

Tech Providers

Drinks Brands

(c) 2025 Wayfind Ventures Ltd.